Faculty & Research

Visiting faculty

At Duxford International Business School (DIBS), we are honored to host a diverse and accomplished group of visiting faculty from leading institutions and industries worldwide. These experts bring fresh perspectives and cutting-edge knowledge to our classrooms, enriching our students’ learning experience with global insights and real-world expertise.

Our visiting faculty contribute significantly to our academic programs through guest lectures, workshops, and collaborative projects, offering students a unique opportunity to engage with global business trends and innovative practices. Their presence at DIBS ensures that our students are well-prepared to navigate the complexities of the international business landscape, equipped with both theoretical knowledge and practical skills.

By learning from these global leaders, DIBS students gain a deeper understanding of diverse business environments, fostering the global mindset necessary for successful leadership in today’s interconnected world.

Our faculty

Dr. Arun Velayudhan

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Dr. Rasheed K

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Dr. Arun Velayudhan

Department	:	Operations Strategy, Entrepreneurship, and Human Resource Management
Email	:
Contact	:

Education

Submitted Ph.D. thesis on ‘Game-based Instructional Design and Skill Development’, at Bharathiar University. MBA (Human Resources Management), MA (Philosophy), B. Tech (Mechanical Engineering)
Arun Velayudhan is a faculty member for Management with teaching experience of close to 15 years. Having spent his time with diverse organizations in the field of Education, Consulting, Instructional Content Development, and Learning, he joined FIMS in the year 2015.

Teaching
He teaches courses in the area of Operations Strategy, Project Management, and Entrepreneurship.
Research Interests
Game-Based Learning and Skill Development, Experience Design, Business Strategy, Business Models, Disruptive Technologies, and Peak Performance.

Consultancy
Game Development Consultant for a game development start-up.
Business Model Development for start-ups (Current clients from Digital Content Publishing, Wellness, and Construction industries).
Instructional Design Consultant for an experiential learning focused organization in the education Industry.

Achievements & MDP/FDP -Instructed

Chairman of TATES (Teach & Train Educational Society) which works for the uplifting needy students in rural areas by providing educational support.
Won the best research paper award for the paper titled ‘Learners Perceived Study Skill Is A Better Predictor of Learning Engagement than Their Prior Academic Performance’- A Gamification Perspective at the 2nd National Conference – YUJYATE 2016
Won the best research paper award for the paper titled “Bettering Learning Engagement of Business Graduates for Effectively Facing Business Challenges – A Business Simulation Game Perspective” at 5th international Conference, facilitated by 3E Innovative Foundation on “Managing Uncertainties in Business: A Socio-Cultural Approach” 2015
Training faculty for Faculty Development Program on ‘Game-Based Learning’ for College Professors at JDT Islam College of Pharmacy in 2019.
Facilitator for FDP on Mentoring based on ‘Neuro-Linguistic Programming Techniques at College of Engineering, Thalassery,2018, JDT Islam College of Nursing, 2018 and LEAD College of Management in 2014.
Training faculty for ‘Designing Activity Based Learning Modules’ workshop for college Professors at LEAD College of Management in 2015.
He is also Certified in Game-Based Teaching, an ISO Lead auditor, and a Performance Coach with advanced Neuro-Linguistic Programming Master Certification.

Dr. Rasheed K

Department	:	Statistics and Quantitative Techniques
Email	:
Contact	:	+91 8125 689 418

Education
Ph.D, MBA. (UGC NET, UGC JRF)

Field of Specialization
Marketing, HR

Courses Taught/Teaching
IT Tools for Business, Sustainable Development, Statistical Software Packages, Statistics for Business, Legal and Business Environment, Consumer Behavior, Industrial Economics and Management, Professional Values and Ethics.

Research Area
Service Marketing, Consumer Behavior

Journal Papers Published
Rasheed, K., & Bellamkonda, R. (2022). Effect of Visual Servicescape Aesthetics Comprehension and Appreciation on Affective and Cognitive Evaluations, Customer Satisfaction and Behavioral Intentions; An Empirical Analysis. World Journal of Management and Economics, 15(3), 22.
Rasheed K. Effect of Electronic Hedonic Service Quality (e-SHQ) on Pleasure, Arousal and Eudaimonic Well-Being; an Empirical Analysis. J Adv Res Qual Control Mgmt 2021; 6(1): 9-14.

MASTER Thesis Guidance
Orientation/Refresher/QIP CourseAttended/Organized

Attended 30-Days Induction/OrientationProgaram on Research Methodology conducted by UGC HRDC, Jamia Millia Islamia, New Delhi from 15th February to 16th March 2022.
Attended 14 Days Refresher Course conducted by UGC HRDC, University of Calicut, from February 24 to March 09, 2023.

Seminar/Conference/Workshop

Presented a paper entitled “Customer Engagement in Value Co-Creation and Service Experience; Conceptual Framework and Implications for Future Research” at 2nd International Marketing Conference on Customer Engagement & Experience – Issues, Reflections & Future Strategies conducted by ICFAI Business School, Mumbai, on 14 and 15 April, 2017.
Presented a paper entitled “Impact of e-Service Quality on Customer Satisfaction; Examining the Trends in Consumer Behavior toward Online Food Delivery Services” at the two day IIM Indore-GIZ Germany Online Conference on the theme “Covid 19: Learnings and Implications for Management” on April 16-17, 2022.
Presented a paper entitled “Unravelling the Impact of AI Integration on Educator’s Self-Efficacy; An Empirical Analysis using Intelligent-TPACK Scale” at An International Conference on “Role of AI in Higher Education” at Xavier Institute of Management and Entrepreneurship, Banglore on 22nd and 23rd February, 2024.
Attended 10-Day workshop on Research Methodology conducted by Department of Management and Business Administration, Aliah University, Kolkata from 13-22 January 2020.
Attended 14-Day online Faculty Development Program on “Advanced Tools and Techniques in Social Science Research” organized by Department of Management and Business Administration, Aliah University, Kolkata from 24th November to 7th December, 2020.

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