D’talk – Shammas Ashraf

@ Events
8 December, 2023

On December 8,2023 Duxford International Business School (DIBS) hosted D’ Talk, featuring Mr. Shammas Ashraf, the Brand Manager for the GCC at Jaleel Holdings. Participants engaged in the session through an online platform, allowing them to connect remotely.

During the session, Mr. Ashraf shared his extensive knowledge and experience in brand management within the competitive GCC market. He focused on key areas such as brand strategy and market positioning. He emphasized how companies can differentiate themselves in a crowded marketplace. Additionally, he discussed the dynamic nature of the Gulf’s retail sector, highlighting current trends and challenges businesses face today. Drawing on real-world examples from his career, Mr. Ashraf provided practical insights alongside theoretical concepts.

Attendees left the session with valuable knowledge and actionable strategies for their professional contexts. This event offered a unique opportunity for students and professionals to engage with an industry leader, deepening their understanding of branding and marketing in a competitive region. Overall, this D’ Talk session became a valuable learning experience, fostering dialogue and knowledge exchange among eager participants.